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Counseling psychologists serve persons of all ages and cultural backgrounds in individual, group (including couples and families), workplace, organizational, institutional, and community settings. They work with groups and communities to assist them in addressing or preventing problems, as well as to improve the personal and interpersonal functioning of individual members. Counseling psychologists also intervene in organizations, institutions, workplaces, and communities to enhance their effectiveness, climate, and the success and well-being of their members.

Counseling psychologists pay attention to how problems and people differ across the lifespan, and they have great respect for the influence of different human traits, such as race, gender, sexual orientation, religion and disability status, on psychological well-being. They conduct counseling/psychotherapy, teach and perform scientific research with individuals of all ages, families and organizations (e.g., schools, hospitals and businesses). They believe that behavior is affected by many things, including qualities of the individual (e.g., psychological, physical or spiritual factors) and factors in the person’s environment (e.g., family, society and cultural groups).

The practice of counseling psychology encompasses a broad range of culturally sensitive practices that help people improve their well-being, alleviate distress and maladjustment, resolve crises and increase their ability to function better in their lives. With its attention both to normal developmental issues and problems associated with physical, emotional and mental disorders, the specialization holds a unique perspective in the broader practice-based areas of psychology. While both counseling and clinical psychologists practice psychotherapy, counseling psychology differs from clinical in that its practitioners tend to focus on overall well-being across the lifespan, compared to clinical clients who often are experiencing more severe symptoms of mental illness.